Fall 2014 Undergraduate Catalog
College of Business Administration

BSBA areas of specialization

+ Sales and Services Marketing

Department of Marketing
234 Business Administration, 419-372-2041

Purpose
The specialization in Sales and Services Marketing is a more focused option than the general marketing specialization. The U.S. has shifted to a service based economy as reflected in the growth in employment opportunities in service-based businesses. The Sales and Services Marketing specialization helps students acquire knowledge and develop skills preparing them for the unique challenges faced by service-based firms. Required foundation courses in Services Marketing, Professional Sales, and Consumer Behavior prepare students for more advanced study in either Services Marketing or Sales. In consultation with a faculty advisor, students choose their electives, internship, and capstone experience to fit their specific interests within the Sales track or Services Marketing track.

Unique to BGSU, the specialization in Sales and Services Marketing is the only undergraduate curriculum of its type in the U.S. In comparison, nearly all university marketing programs around the U.S. focus on the marketing and selling of goods. Yet virtually all professional sales occupations are service oriented and career opportunities in the services-sector of the economy continue to grow. The Sales and Services Marketing specialization better prepares students for successful and rewarding positions in areas such as marketing communications or advertising account management, sport and entertainment services, health care services, customer service management, financial services, real estate sales, telecommunications services, travel and hospitality services, and many non-profit organizations.

BSBA general degree requirements
Students completing the Sales and Services Marketing specialization must complete University, general degree, admission core, and business core requirements for the BSBA degree, including admission to the BSBA program. Students who pursue both a Marketing Specialization and a Sales and Services Marketing Specialization, must complete at least 15 credit hours toward one specialization that are not counted in the other specialization.

Sales and Services Marketing specialization requirements (21 hours) — click click to display detailed requirements for Fall 2014 course requirements

  • Grade of "C" or better in MKT 2010 to enroll in advanced marketing courses
  • Grade of "C" or better in each course taken as part of the specialization
  • MKT 3020, 4050 4400, COOP 50
  • MKT 4500 (Sales Track) OR MKT 4150 (Services Marketing Track)
  • Three courses (9 hours) from MKT 4160, MKT 4300, MKT 3200, MGMT 4560, MKT 3500, MKT 4420, MKT 4100, MKT 4120, MGMT 3300, MGMT 3610, FIN 4130, FIN 4210, FIN 4140, FIN 3400, FIN 4130, FIN 4350 (consult with advisor to select which courses to be taken)
  • Students are strongly encouraged to meet with their marketing faculty advisors about their program of study.