Gallup Looks at the Movies: Audience Research Reports, 1940-1950
Title: Gallup Looks at the Movies: Audience Research Reports, 1940-1950
Location: Jerome Library Main Microforms; film PN 1994 .G34
Format and Number of Reels/Fiche/Cards: Microfilm; 4 reels
Publisher: Scholarly Resources
Content Description: Results of public opinion polls conducted by the Gallup organization between 1940 and 1950. These include such topics as opinion of film advertising, the relative marquee value of various actors and actresses, etc.
Arrangement: By topic; see the first few screens of each reel for the contents.
Subject Categories: Business; Film Studies
Keywords: gallup, polls, public opinion, movies, film, motion pictures, cinema