University Libraries

Gallup Looks at the Movies: Audience Research Reports, 1940-1950


Title:  Gallup Looks at the Movies: Audience Research Reports, 1940-1950

Location:  Jerome Library Main Microforms; film PN 1994 .G34

Format and Number of Reels/Fiche/Cards:  Microfilm; 4 reels

Publisher:  Scholarly Resources

Content Description:  Results of public opinion polls conducted by the Gallup organization between 1940 and 1950. These include such topics as opinion of film advertising, the relative marquee value of various actors and actresses, etc.

Language(s):  English

Arrangement:  By topic; see the first few screens of each reel for the contents.

Index/Bibliography:  None

Subject Categories:  Business; Film Studies

Keywords:  gallup, polls, public opinion, movies, film, motion pictures, cinema