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(1) By “currency” I refer not only the trade of Barthes’ cultural capital, where the writing course (and ultimate award of post-secondary credentials) typically affords students opportunities to deal in wider cultural (and therefore economic) circles; I use it also to refer to the aim proffered by many writing programs of educating writers in the rhetorical tradition writ large: to prepare students for responsible citizenship as it applies to current culture.

(2)For further discussions of electracy, see also Tillson & Freeman (2006), Inman (2004), and O’Gorman (2006).

(3)This prick comes from Roland Barthes’ concept of punctum, which is the effect that images (and texts) create on individual viewers based on their personal associations. Studium refers to meanings that viewers will share based on shared cultural experience.