BOWLING GREEN STATE UNIVERSITY

In Brief

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Getting out the women’s vote is talk topic today

Jackie Kennedy appealed to Spanish-speaking voters in 1960 to “ Voten por Kennedy!“ Geraldine Ferraro pledged to bring “a new fairness to America” in 1984 as the first female nominee for the vice presidential slot on a major party ticket, and both John Kerry and George W. Bush used ads to appeal to “security moms” in 2004. From the beginning of the first television ads promoting U.S. presidential candidates in 1952, women have figured prominently in them by enlisting and appealing to women in a complex and telling manner.

Dr. Liette Gidlow, history, will present “Brunch with Barry Goldwater: Representing Women’s Citizenship in Presidential Campaign Advertisements, 1952-2004” at 2:30 p.m. today (March 20) in 308 Bowen-Thompson Student Union.

Gidlow will explore how these campaign ads can be read as national narratives about democracy, national identity and citizenship that document the changing role of women in American civic life.

Gidlow is a 2005-06 Fellow at the Institute for the Study of Culture and Society (ICS). She is the author of The Big Vote: Gender, Consumer Culture, and the Politics of Exclusion, 1890s-1920s, published by Johns Hopkins in 2004. Her current book project builds on political and cultural history, women’s and gender history, communication studies and studies of narrative and social movements to create a history of U.S. presidential campaign advertising.

Her talk, which is free and open to the public, is part of the Artists and Scholars in Residence series sponsored by the ICS.



Volunteer feedback sought on Presidents’ Day

The Office of Admissions thanks all the campus volunteers who helped make the 11th annual Presidents' Day open house a success. The campus community welcomed 2,085 prospective students to BGSU, including more than 1,500 seniors and 500 juniors. A program of this magnitude would not be possible without the campuswide collaborative effort.

To help Admissions assess the program and plan for next year's Presidents' Day, Director Gary Swegan asks all volunteers to complete the evaluation at http://go2.bgsu.edu/office/volunteer/eval.

Mark your calendars for next year—Presidents' Day 2007, Feb. 19.



Strengthening leadership skills aim of conference

How do the best leaders make decisions? Business, industry and academic experts will be on campus Friday (March 24) to discuss leadership development during "Mind Your Leadership: Cutting Edge Practices for Strengthening and Stretching Your Organization's Intellectual Expertise."

Sponsored by the University's Master of Organization Development (MOD) Program, the 2006 Organization Development Best Practices Conference is scheduled from 8 a.m. to 4:30 p.m. in the Bowen-Thompson Student Union.

Dr. Gary Klein, the keynote speaker and chief scientist of The Klein Division of Applied Research Associates, will address "The Cognitive Dimension of Leadership." He will discuss his ground-breaking work on recognitional decision-making, which has been influential in the design of new systems and interfaces, and the development of decision training programs.

Other speakers include: Dr. Bernard Bass, a professor emeritus of management from the State University of New York; BGSU alumnus Philip Clinard, a senior vice president and director of the Change Management Office at Sky Financial Group; Dr. Karen Cowan, manager of leadership development at DaimlerChrysler Services, and Dr. Marguerite Foxon, principal performer technologist at Motorola.

In addition, BGSU business faculty members Dr. Steven Cady, management; Dr. Senthil Muthusamy, strategic management, and Dr. Jane Wheeler, director of the MOD Program and the Institute for Organizational Effectiveness, will lead concurrent sessions. 

A pre-conference workshop on Thursday (March 23) will also feature Klein. "The Cognitive Dimension of Leadership: A Practitioner's Toolkit" will focus on one facet of leadership—the ability of leaders to think on their feet and to direct the thinking of their teams.

For more details, contact Ann Betts at 2-8181 or abetts@bgsu.edu. For fee and registration information, go to http://pace.bgsu.edu.



Getting graphic at BGSU: Canadians to discuss design

Hundreds of images flash before our eyes daily, specifically designed to catch our attention. They are transmitted around the globe by technology that has made the world smaller, requiring that they be developed to reach across cultures.

That is the increasingly complex job of graphic designers, three of whom—leading members of Toronto’s design community—will explore principles of their profession in a Friday (March 24) program at BGSU. Representing three Toronto firms, they will present the Canadian Design Lecture Series from 1-6 p.m. in 111 Olscamp Hall.

Leading off the free, public event, Dave Gouveia and Chris Elkerton, principals and creative directors of 3 Dogz Creative Inc., will talk at 1 p.m. about the role of imagination in “Creativity: Use It or Lose It.”

At 2:45 p.m., Jeannette Hanna and Dean Martin, vice president for brand strategy and creative director, respectively, at Spencer, Francey, Peters, will present “Connect the Dots.” They will discuss corporate branding and making connections between people, needs, perception and experience.

Dominic Ayer and Philip Mondor, associates at Hambly and Woolley Inc., will provide insights into successful design through “Eh! Designer’s Conversation: Culture, Creativity and Toronto,” beginning at 4:30 p.m.

The Canadian Studies Center, UniGraphics, College of Arts and Sciences, School of Art and Design Club are sponsoring the program, with assistance from the Canadian government.

Seating is available on a first-come, first-served basis; door prizes will be awarded after each of the three sessions. For more information, contact the Canadian Studies Center at 2-2457.



Enterprise, Wyndham execs to share strategies for success

Executives from Enterprise Rent-a-Car and Wyndham Worldwide—benchmark companies when it comes to customer experience—will speak Thursday (March 23) during a campus symposium devoted to successfully marketing services.

Open to the public as well as students and faculty, the event is sponsored by the Department of Marketing's new Institute for Excellence in Services in the College of Business Administration.

According to institute director Jeffrey Bryden, "Organizations need to better understand and adapt to change as this region, and indeed the entire country, has shifted from a manufacturing to a service economy." The institute, he said, sees its role as bringing business and not-for-profit leaders, faculty and students together to promote excellence in services marketing and operations.

The Thursday symposium, "Designing the Customer Experience: Winning Strategies and Tactics of Service Industry Leaders," will be held from 9:30 a.m. to 3:30 p.m. in 101 Olscamp Hall.

Geared toward providing information critical to creating and sustaining a differentiating experience for customers, the day will feature interactive workshops on how to out-perform the competition while enhancing customer and employee loyalty, as well as the two keynote speakers from Wyndham Worldwide and Enterprise Rent-a-Car.

Jeff Smith, vice president for brand services for Wyndham Worldwide, will address "Taking the 'Gues(s)' Out of Guest Services." Wyndham recently won a J.D. Power Award for highest overall guest satisfaction in the hotel industry. Smith will describe the innovative design and operating practices that have brought Wyndham to the forefront as a world-class brand.

Later, Enterprise Rent-a-Car Vice President Christopher Buck will discuss "Designing Critical 'Moments of Truth': The Cycle of Service." Buck will detail his company's template for service design, delivery, growth and success. Enterprise, the world's largest car rental agency, has won best-in-class awards from J.D. Power for six of the past seven years.

The symposium's roundtable discussions and concurrent sessions will take a look at building creativity in the design process, with faculty member Dr. Susan Kleine, marketing, and weaving emotion into service design, with Dr. Tom DeWitt, also marketing. There also will be roundtable discussions on service design and solving problems related to it.

The cost for faculty and students is $25 per person. For more details or to register, call 2-2041 or email mkt-info@cba.bgsu.edu.
March 20, 2006