BOWLING GREEN STATE UNIVERSITY


Professional group honors Louisa Ha for teaching excellence

Dr. Louisa Ha, telecommunications, was presented the 2006 Barry Sherman Teaching Award in Media Management and Economics at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC).

Dr. Louisa Ha
Dr. Louisa Ha

A specialist in media convergence and media management, Ha is the undergraduate coordinator and the faculty member responsible for her department’s media management focus area. At the undergraduate level, she has taught all courses in that area. For the management curriculum, she developed a Media Sales and Promotion course, which was also offered as one of the department’s first Web-based courses.

Last fall, Ha taught a graduate-level course, Media Economics and Diversity. “Out of the 14 graduate students in the course, 11 submitted abstracts to the AEJMC Midwinter Conference this year; 10 got accepted,” wrote telecommunications Chair Dr. Ewart Skinner in nominating her for the award. “Dr. Ha also works closely with graduate students on collaborative projects. Her research with graduate student Lisa Marshall received the Second Best Faculty Paper Award at the Media Management and Economics Division (MME) paper competition last year,” he added.

Ha is also the chair of the Emerging Media Research Cluster in the School of Communication Studies.

She has helped steer students to various media management and sales careers. Three of her Media Sales and Promotion class students received National Media Sales Institute Fellowships. This year, she developed a new course in audience research introducing students to audience theories and research techniques.

Ha contributed to the teaching of colleagues last year at AEJMC as the teaching-standards chair in the Media Management and Economics division. In 2004, she organized a one-day, pre-convention workshop on teaching audience research for the association. She also presented media management curriculum issues at the National Cable Television Association Academic Seminar.

The Barry Sherman Teaching Award recognizes excellence and innovation in the teaching of media management and economics. Nominees are required to submit examples of innovative teaching assignments and evidence of teaching effectiveness. The nominations and teaching materials were judged by three eminent scholar-teachers in the field of media management and economics.

The award honors the memory of Barry Sherman, who, at the time of his death in May 2000, was Lambdin Kay Professor in the Grady College of Journalism and Mass Communication at the University of Georgia. Sherman was director of the prestigious Peabody Awards from 1991-2000. In 1995, the International Radio and Television Society Foundation named him a Stanton Fellow for his "outstanding contribution to electronic media education."

August 14, 2006