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Founder of Jimmie John’s to speak tonight

Jimmy John Liautaud, founder and CEO of Jimmy John’s Gourmet Sandwiches, will tell the story of how he built his business into one of the U.S.’s most successful chains today as the next speaker in the Executive Lecture Series.


Jimmie John Liautaud

Liautaud will give his talk, “From Student to CEO: An Entrepreneur’s Story,” at 6 p.m. tonight (Dec. 6) in 202B Lenhart Grand Ballroom, Bowen-Thompson Student Union. The series is sponsored by the College of Business Administration and the Collegiate Entrepreneurs Organization.

Jamie Coulter, CEO of Lone Star Steakhouse, has arranged the visit and will introduce Liautaud.

Jimmy John's was founded in 1983 and has since grown to more than 1,000 stores, with many locations in college towns. The company headquarters is located in Champaign, Ill.

The first Jimmy John's opened in a garage in Charleston, Ill., on Jan. 13, 1983, with used equipment and no menu or outdoor advertisement, selling four sandwiches and 25-cent Cokes. After Liautaud gave out samples out around town, his business began to thrive. He especially catered to college students at Eastern Illinois University; and part of that success came from his willingness to deliver to dorms, which many other local establishments did not do.


 
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December 6, 2010

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