BGSU takes Best of Show in Toledo advertising awards

BOWLING GREEN, O.—Bowling Green State University earned a Best of Show award and brought home the gold — along with the silver and bronze — from the Addy Awards last week. Hosted by the Advertising Club of Toledo, the annual event recognizes creativity in marketing, advertising and publications.

The BGSU Office of Marketing and Communications team, directed by Kim McBroom, chief communications officer, and Fred Connor, senior director of marketing, had wins in multiple divisions.

The BGSU Centennial Fact Book: 100 Facts for 100 Years 1910-2010, written by Julie Carle and designed by Jeff Artz, both of marketing and communications, took top honors at the event and won the gold in the Book Design category. With photographs by University photographers Craig Bell and Brad Phalin and contributions by Dana Nemeth and Steve Charter of the Center for Archival Collections, the small flipbook provided a witty and original look back at BGSU’s first century.

Additional awards and their categories included:

• “BGSU Football 2010,” a video spot, won two awards — a gold Addy for sound design and a silver award in the Local TV category — in collaboration with Madhouse and Level 2 Audio.

• “Falcon Duo,” a poster for BGSU men’s and women’s athletics: silver Addy in the Digitally Enhanced Photography category, Craig Bell, photographer

• “It Starts Today,” a video: bronze Addy in the Video Sales Presentation category, in collaboration with Madhouse and Level 2 Audio

“Our team brings all their creative energy to projects, and we’re happy to be recognized by our peers in the industry for our efforts,” McBroom said.

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(Posted February 28, 2011 )