Marketing and Communications

Slide Show Archive

Slide Show Archive List by Date

02/25/2013

» Cross Cultural Conversation Connection fosters understanding

» Cross Cultural Conversation Connection fosters understanding

At first glance, Mengrong Zou and Christopher Dreliszak don't appear to have much in common. Zou is a graduate student in applied statistics from Hunan, China; Dreliszak a freshman from Pittsburgh majoring in film production. The two met through the University's "matchmaking" office, specializing in international relationships. It's not a romantic partnering service, though. Instead, its focus is language, culture and friendship.

Hosted since 1995 by the English as a Second Language Program, the Cross Cultural Conversation Connection (4C) pairs international students with American students to help improve language skills and promote knowledge of other cultures. Pairs can be of the same or opposite sexes, of different ages and from different majors, like Zou and Dreliszak.


02/25/2013

» Business Analytics and Information provides insight

» Business Analytics and Information provides insight

In a now nearly iconic story, a father is outraged when he finds coupons for pregnancy-related items sent to his teenage daughter by Target, only to discover that she is indeed pregnant. How did the giant retailer know such an intimate detail about her before her own father did? The answer: Data mining.

The story, widely reported in the New York Times and elsewhere, highlights a growing field called business analytics that can help guide companies' marketing decisions and business practices based on information they collect - from people's Internet use and shopping history and from myriad other sources.


02/21/2013

» Marge and Lee Meserve announce historic gift in support of Falcon student-athletes

» Marge and Lee Meserve announce historic gift in support of Falcon student-athletes

BGSU's 18 intercollegiate sports are blessed with some of the world's most supportive and enthusiastic fans. Even so, Lee and Marge Meserve have stood out for their faithful - some would say extraordinary - attendance across multiple Falcon sports for the past several decades.


02/20/2013

» Lori Steele '86 trusted by Oscars, various states for web-based voting systems

» Lori Steele '86 trusted by Oscars, various states for web-based voting systems

When the unlikely results of a recall election turned a movie star into California governor in 2003, BGSU alumna Lori Steele ’86 recognized a business opportunity that changed her career. She is founder, Chairman and CEO of Everyone Counts, a company that develops software for balloting and has facilitated web-based elections around the world.

Though most often the company deals with governments and has led the city of Chicago and states of Utah, Oregon and Colorado, among others, to streamline their election processes, Everyone Counts is now earning widespread attention with their latest high-profile client: The Academy of Motion Picture Arts and Sciences.


02/18/2013

» Student Brings Story of Survival and Inspiration to BGSU

» Student Brings Story of Survival and Inspiration to BGSU

To many who walk the halls at BGSU Firelands, Frida Gashumba looks like any other student; but her horn-rimmed glasses and compelling dark eyes mask the face of someone who has endured great tragedy and lived to share her experiences.

Gashumba was born in 1980 in Rwanda, Africa. She ran and played and was considered one of the more gifted children in her rural farming village. Owning a banana plantation, the Gashumba family was financially stable and highly respected pillars of the community who were always open-hearted and generous. Her childhood was happy and she lived without fear.

It was not until the age of 14 that Frida's life was tragically and irrevocably changed.


02/18/2013

» Legacy Campaign seeks to boost giving among students

» Legacy Campaign seeks to boost giving among students

Students leading the Legacy Campaign are challenging fellow students to a unique game of tag: decorating campus landmarks with orange price tags to call on peers to commit a little cash to BGSU.

Tag Day will be February 20. Student-paid tuition dollars don't typically fund the full cost of a college education, so the date was chosen to symbolize when donor contributions and state funds begin to make an impact.


02/18/2013

» Wester examines African American gothic literature

» Wester examines African American gothic literature

Wester explores gothic view of African American history

African Americans over the past 200 years have not needed to read stories about ghosts and haunted mansions to experience horror. Their own lives have too often been the source of true terror. But a number of African American writers have embraced the gothic genre of literature to express the madness and danger of black people's existence.


02/13/2013

» Achievements and accolades from BGSU

» Achievements and accolades from BGSU

02/11/2013

» Share your Falcon Flames photos and stories with us!

» Share your Falcon Flames photos and stories with us!

02/11/2013

» Sport management students spend memorable time at Super Bowl XLVII

» Sport management students spend memorable time at Super Bowl XLVII

Celebrity handlers, football retrievers, bead givers - eight sport management students held all those titles and more during a whirlwind weekend of volunteering at Super Bowl XLVII in New Orleans.

The students are all members of the Sport Management Alliance (SMA) an undergraduate student organization that put together the trip. Senior Hunter Haas, vice president of the SMA, started the planning process last fall.


02/11/2013

» Jolie Sheffer book reveals rich cultural history

» Jolie Sheffer book reveals rich cultural history

A new book by Dr. Jolie Sheffer is further confirmation that one should never doubt the power of the pen. "The Romance of Race: Incest, Miscegenation, and Multiculturalism in the United States, 1890-1930," published in January by Rutgers University Press, explains the role of minority women writers and reformers in the creation of modern American multiculturalism.


02/11/2013

» BGSU proposal caught on tape!

» BGSU proposal caught on tape!

02/11/2013

» BGSU opens its doors for Presidents’ Day

» BGSU opens its doors for Presidents’ Day

High school students and their families are invited to sample a taste of college life at Bowling Green State University during the 17th annual Presidents' Day open house Monday, Feb. 18.


02/04/2013

>> Alumnus Ryan Nowlin prepares music for inauguration

>> Alumnus Ryan Nowlin prepares music for inauguration

For many, the opportunity to live their life's dream takes a backseat to life's realities, but not so for Ryan Nowlin, BGSU alumnus and staff arranger for the“President's Own” United States Marine Band. However, daring to believe he could live his dream propelled Nowlin last month into a spotlight he could never have predicted, when he had the“amazing and humbling” opportunity to participate in the Inauguration of President Obama, including arranging pieces for Kelly Clarkson and Beyoncé.


02/04/2013

>> Innovative Program Offers Dual Licensure

>> Innovative Program Offers Dual Licensure

There’s only one university in Ohio offering undergraduates an Inclusive Early Childhood (IEC) Education program—and that’s Bowling Green State University.

Beginning this fall, students will be able to earn two teaching licenses through one program—pre-kindergarten to third-grade early childhood and pre-kindergarten to third-grade intervention specialist, plus an Ohio Department of Developmental Disabilities certificate. The combination of these licenses and certificate will allow graduates to teach young children with and without disabilities in integrated settings.


02/04/2013

» Student to join first Firelands cohort in social work

» Student to join first Firelands cohort in social work

Meet scholarship recipient Katia Castile
Hometown
 : Norwalk, Ohio
Major : liberal arts/social work (BGSU Firelands)
Scholarships : Mruk Family Scholarship at BGSU Firelands; Student Government Scholarship
Involvement : President of BGSU Firelands Student Government; current member and former vice president of Women's Resource Group; student employee at the campus library


02/04/2013

» Fraternity honors writer, advocate for carrying MLK torch onward

» Fraternity honors writer, advocate for carrying MLK torch onward

"I guess I've come full circle," said Rhonda Sewell, adjunct instructor in the Department of Journalism and Public Relations, School of Media and Communication, and faculty adviser to the student Association of Black Journalists. "I was actually raised in the Alpha (Alpha Phi Alpha Fraternity, Inc.) house at BGSU during my dad's undergraduate career during the 1960s.

"My mother says I might have been the first African-American baby to be born at Wood County Hospital. There just weren't that many African-American families living in Bowling Green at that time," she said.