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Thursday, September 30, 2010

Luescher book is guide to creating architect's identity

Andreas Luescher
Andreas Luescher

For an architect, a standard resume or portfolio is not an adequate introduction when presenting him- or herself to potential clients. Not only are the finished products important to share, but also the process by which the architect works—and that is more difficult to convey.

A new book by Andreas Luescher, architecture and environmental design, provides an invaluable, step-by-step guide to preparing a portfolio that accomplishes both goals. The Architect's Portfolio: Planning, Design, Production can be used by students seeking entry into architecture programs, by emerging professionals and even by established architecture firms.

Andreas Luescher Book

"The book is designed to immerse readers in the creative process of portfolio making," Luescher said. "The portfolio is both an object and a process."

Published in July by Routledge, the book takes a new approach to the process. Luescher interviewed and included case studies of 20 architects from around the world and presented their thoughts in a question-and-answer format along with examples from their portfolios. While their styles differ widely, each provides a vivid picture of both what and how they create.

Drawing on lessons from these models, The Architect's Portfolio provides straightforward advice ranging from how to decide what to include to how to choose the right paper.

Architect Kevin Le, whose visionary 3D portfolio stresses interaction with the client, wrote of the book, "I am honored to be one of the contributors in such a cool resource for students and professionals. It has been a learning experience for me, and I feel that I have gained insight into my own process. I will definitely recommend it to my students."

Luescher has taught a portfolio workshop at BGSU for 10 years. Under his tutelage, BGSU architecture students have gained entry to prestigious graduate schools all over the country including Harvard, Southern California Institute of Architecture in Los Angeles and the University of Pennsylvania School of Design.

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orange box

Homecoming is here!
Homecoming week is full of traditions, spirit and many activities. Tomorrow and Saturday's (Oct. 1 and 2) activities will involve alumni, students, faculty, staff and friends as we gather for the parade, pep rally, football game and tailgating.

This year's theme, based on the University's Centennial celebration, is "Then. Now. Always."

A complete list of activities can be found at

Education expert kicks off Centennial Speakers Series

Steve Perry
Steve Perry

Bestselling author Steve Perry will be the first speaker in the School of Teaching and Learning's Centennial Speakers Series.

Perry, author of Man Up! Nobody Is Coming to Save Us and Raggedy Schools: The Untold Truth, will speak tonight at 7 p.m. in the Bowling Green Middle School Performing Arts Center, 530 W. Poe Road. He is an education contributor for CNN and the founder and principal of the Hartford, Conn., Capital Preparatory Magnet School, which prepares low-income students for college. Perry will address "Personal Responsibility," focusing on the importance of the role of the family and how strengthening the family helps to build a better, stronger community.

Four education experts will be visiting Bowling Green as part of the series in the College of Education and Human Development. Each of the presentations will be free and open to educators and the general public.

Zoom News is provided as a service to BGSU faculty and staff.

September 30, 2010