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Thursday, May 5, 2011

Students launch new market research business

The popular television drama "CSI" follows investigators who study crime scenes. Business students from the College of Business Administration have launched a business called CSI - short for College Student Insights - that studies something different from crimes and of keen interest to many companies: college students' purchasing habits and behaviors. This target market is a very popular age group for companies wanting to sell their products and services.

Not only is this a unique opportunity for business students to receive hands-on experience by operating a student-run business, but the students are being graded on it as part of their course, Marketing 4010, taught by Dr. David Reid, marketing.

The eight students "employed" by this business are currently working on getting all of the details in place. They are responsible for not only finding companies to do research for and creating CSI's Web pages and advertising materials, but also finding students to participate in the various research projects and hiring students to insure the continuation of the business into future semesters.

There are a limited number of student-run businesses at universities throughout the U.S., but what makes this business launch at BGSU even more unusual is that it is tied to the academic curriculum. Eventually, CSI will be part of a capstone experience for all business students before graduation, offering employers graduates with outstanding job experience.

CSI has a board of directors made up of BGSU faculty members and business executives from a variety of area companies to advise students through the start-up process and the continued operation into future semesters.

According to Meghan Hosmer, vice president of marketing, "Whether CSI thrives or falters and the grades the students will earn for the experience are intimately linked. It's a huge responsibility, but offers students a learning experience that can't be had from reading a book."

BGSU shares in grant to reduce substance abuse

BGSU is aiming to reduce alcohol and prescription drug abuse among 18-25- year-olds on campus with the help of a $514,500 grant from the Ohio Department of Alcohol and Drug Addiction Services. The University's Drug Alcohol Sexual Offenses coalition worked with the Wood County Prevention Coalition, Wood County Educational Service Center and the Wood County Alcohol Drug Addiction Mental Health Services board to submit the proposal.

Around $400,000 of that money is coming to BGSU to help deliver and sustain effective substance abuse prevention on campus. According to Dr. Faith Yingling, Wellness Connection director, the goal is to create drug and alcohol abuse educational programming and prevention programs.

Yingling says they are very early in the implementation process. The next step is the release of a community readiness survey in June with the help of BGSU's community partners to solicit feedback.

in the news

Commencement at BGSU will be last time graduates cross Anderson Arena stage
- Sentinel-Tribune

Alumna draws attention to National Music Week
- The Blade

Simon comments on death of bin Laden
- The Blade

BGSU students prepare for electric vehicle race

Electric Vehicle

The Collegiate evGrandPrix team

BGSU has a long history of building alternative energy vehicles. On Saturday (May 7) students from the University's Motorsports Club and the College of Technology's sustainability technology class will enter their all-electric powered racer in the Collegiate evGrandPrix at Indianapolis Motor Speedway (IMS). The multi-event weekend focuses on developing and showcasing green energy automotive technology.

Kenneth "KC" Heschel, a sophomore from Port Clinton majoring in middle childhood education, will pilot the racer. Heschel is the current two-time defending kart track champion at Lil' Indy in Attica, Ohio, and has over 160 wins to his credit. Supporting KC at the race will be crew chief Shawn Thomas, a senior from Rudolph majoring in engineering technology; Joshua McGinnis, a senior from Fairfield majoring in mechanical design; Troy Weaver, a junior from Tiffin majoring in engineering technology; Austin Griffith, a senior from Bucyrus majoring in sports management, and John Grote, a senior from Bowling Green majoring in engineering technology.

The team has equipped the racer with a state-of-the-art electric propulsion system and quick-change lithium ion batteries. To keep battery costs manageable, the event limits the total electrical energy to the equivalent of about one quart of gasoline.

Financial support for the BGSU team came from cash and in-kind donations from corporations, the Bowling Green Utility Green Initiative and the BGSU Green Fund. Bowling Green Municipal Utilities and AMP Ohio also offered the team support by demonstrating the potential of electric vehicles and promoting clean energy solutions.

All the news 'In Brief'

Learn about the start of State Fire School, along with news of Dr. Mary Ann Roberton's national honor.

Zoom News is provided as a service to BGSU faculty and staff.

May 05, 2011