Summer 2013 Undergraduate Catalog
College of Business Administration

BSBA areas of specialization

+ Marketing

Department of Marketing
234 Business Administration, 419-372-2041

Purpose
Marketing students develop a variety of skills and interests as they learn about the analytical science of marketing and acquire an appreciation for the creative art of marketing practice. Students learn theories and practices about how products, services, and ideas are developed, distributed, priced, and promoted by a variety of business, nonprofit, and government organizations. They consider social, ethical, and legal issues.

Marketing students can choose from a broad array of careers and fields such as sales, retailing, advertising and promotions, public relations, product management, marketing research, services marketing, and social and government services.

The quality of the marketing program is enhanced by learning opportunities outside of the classroom. For example, students can participate in the BGSU Collegiate Chapter of the American Marketing Association, the BGSU Sales Competition, as well as in internships and cooperative education positions.

BSBA general degree requirements
Students completing the marketing specialization must complete University, general degree, admission core, and business core requirements for the BSBA degree, including admission to the BSBA program.

Marketing specialization requirements (21 hours) — click click to display detailed requirements for Summer 2013 course requirements

  • Grade of "C" or better in MKT 3010 to enroll in advanced marketing courses
  • Grade of "C" or better in each course taken as part of the specialization
  • MKT 3020, 3200
  • Four courses (12 hours) from MKT 3500, 4000, 4050, 4100, 4120, 4150, 4160, 4210, 4250, 4300, 4350, 4400, 4420, 4450, 4550. One of the four courses may be selected from:
    • BA 3100; GEOG 3120, 3250; COMM 3030; JOUR 3410; MGMT 3300; PSYC 3110; SOC 3010, 3710; TCOM 3660.
  • MKT 4600 (normally taken in the last semester of the senior year; prerequisites are grades of "C" or better in both MKT 3020 and 3200.)

Students are strongly encouraged to meet and maintain contact with their marketing faculty advisors throughout the program of study.